Using SEO to Look for Cannabis Jobs Candidates
Despite the fact that there is an ongoing battle for the legality of using cannabis, many companies are already into the cannabis business in states where they are considered legal. The cannabis business has grown to be a billion dollar industry and many companies are looking for more talents to work for them in the business. Many people today don’t feel comfortable with the product the business is dealing with so they would rather be on the safer side of things. And thus finding employees to fill in jobs is rather difficult. If you treat your job posting as a product that needs to be sold in the market, then there is more potential of finding the right people to fill in these jobs. And with this, you can apply SEO techniques to find the best candidates for your cannabis jobs. Below are some ways to reach your target audience for your cannabis job posting.
Make sure people know what the job is about. If you are putting a job title and job description, do it in an honest, straightforward manner; something that reflects the true nature of the job. You only need to reach the many talents out there who are really interested in cannabis and a job in the industry would be interesting to them as well. Using the keyword ‘cannabis’ and other relevant keywords in your job title and job description is the best way to make the right people find you.
Make sure to include the location of your company in the job description. People search for jobs in the areas where they are in. If you add your city to your title and description then this will show up in the most relevant results.
Make sure that you don’t put too much text and long sentences in your job offering so that serach engines will not be turned off. Your cannabis job posting should be appealing to both search engine and candidate. You can use small text blocks, bullet points, headers and plenty of space. The easier to get information from your posting, the more responses you will get.
Job seekers will want to know what they are going into and a company description can help. With this description they will know what your company does and if they want to be a part of it. You can then put more of your keywords in this company description that can help your search engine rankings.
One of the ways that postings can end up in top search engine results in by link building. You put more authority to your website if relevant pages are linked to it. Include your website link in your job description. This can help bring the candidates directly to your website to know more about the job you are offering.